Tuesday, July 12, 2011

Billions and Billions Served

Say what you will about FIFA, they are a marketing machine. Just take a look at the recent statistics regarding viewership for the 2010 World Cup Final.

1 Billion people. That's about 1/7th of the Earth's population.

THAT is a good day in the office.

FIFA: 1 Billion People Saw Part Of World Cup Final

FIFA announced Monday that the 2010 World Cup final was seen by at least 1 billion people.

FIFA research shows that 909.6 million television viewers watched at least one minute of the match between Spain and the Netherlands. ...

See the complete story here, courtesy of mediabistro.


  1. And we know FIFA would never fudge the numbers...

  2. LOL ... yes I figure about 1/2 of that number is real, so 500K.

    Also, their criteria is "watching for at least a minute."

    I can think of lots of lousy shows I watched for at least a minute.