Emirates is dropping its sponsorship of FIFA, becoming the first backer to abandon soccer’s governing body after allegations of corruption linked to voting on World Cup hosts and the group’s presidency.
Emirates, the world’s biggest international airline, said it won’t extend the contract that began in 2006 and concludes this year. ...
See the whole story here, from National Post.
Kicking Back Comments:
It warms my heart to see companies like Emirates (and as rumored Sony) taking action by severing ties with FIFA as a premiere sponsor. What is sad however is companies like Samsung are ready and willing to fill the voids that are created.
While Visa and others has (to me) just made some noise about being ethical, blah, blah, blah, they apparently need Sepp doing a perp walk and splashed all over TMZ before they take action.
I hope I'm wrong, and as details about the corruption from the "Blazer files" come to light, these companies rethink their position.