That's Five ... But Who's Counting?

FIFA sheds sponsors as it heads into a dangerous decade

The news that three major sponsors have ceased their partnership with FIFA could potentially damage its reputation, and more importantly, its finances. Reports on Friday revealed that Castrol, Continental and Johnson & Johnson were no longer corporate sponsors of football’s international governing body. All three failed to renew their sponsorship contracts when they expired last year. This followed a similar situation with Sony and Emirates last year. ...

See the whole story here, courtesy of theconversation.com.

Kicking Back Comments: While I have no hope for Adidas to sever their relationship, and Visa essentially sold their corporate soul to get this (I have a couple posts of the dishonesty they were called out on, along with FIFA in the dealings with Master Card), I would like to see Coke grow a set and drop them like a hot rock.

Maybe with the FBI hanging around Chuck's place there might be some material to ... persuade them?

We'll see.