A rallying cry forged by fans could soon be owned by U.S. soccer. A trademark filing from late June shows that "Dos a Cero" has been registered as a trademark, which could limit how much the phrase is used in the future. ...
See the whole story here courtesy of SB Nation.
Kicking Back Comments: I can see it now, US Soccer jerseys with "Dos a Cero" on them. While being mildly sarcastic I am glad to see US Soccer IP rights are worth protecting. A casual search of TESS shows quite a few US Soccer and Major League Soccer related marks.
While it may not be "sexy" it is certainly an indiction of a willingness to spend money to protect what some would see as a future revenue stream.