Friday, August 23, 2013

From Humble Beginnings

Rejection, tragedy and billions of dollars - The story of FIFA

“EA didn’t give a shit about FIFA.”

Neil Thewarapperuma (or Neil T to his friends) isn’t a man to mince his words. He was the European marketing boss for EA Sports back in 1993, the year the publisher would launch its first ever football game.

He wasn’t wrong. EA didn’t care about FIFA, or soccer at all for that matter. The US publisher had no interest in a sport that was practically non-existent in its home country.

But the persistent bloody-mindedness of EA’s European outfit made FIFA happen. And it was this team who would go on to work alongside a small group of talented developers some 5,000 miles away, to build what would become one of the biggest video game franchises in the world.

This is how they did it. ...

See the whole story here, courtesy of MCVUK.

Kicking Back Comments: Art imitating life I think.

This is really an amazing article for both the gamer in you, and a fan(atic) of The Game.

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