Friday, June 28, 2013


How delicious: Sepp Blatter has kicked off Fifa's Arab Spring in Brazil

The Fifa president's masterplan to return the World Cup tournament to the continent of its inauguration is backfiring

It may be a little early to call this, what with several days of theConfederations Cup and an entire World Cup to run, but there's a nagging sense that Sepp Blatter is somewhat miscast as a Brazilian counter-revolutionary.

At time of writing, Fifa had yet to request covert support from the CIA in the form of arms shipments and financial backing. But with protests in Brazil continuing to make the most explicit of links between the money the country's government has spent on Fifa tournaments, and the money it hasn't spent on less uplifting things such as healthcare and education, Herr Blatter finds his usual arsenal increasingly wanting.

What is he to do, for instance, about the most prevalent slogan of the ongoing protests: "Fifa-standard", which deliberately applies the language of the World Cup bid to the comparatively unfavourable quality of Brazilian public services? In any normal circs, of course, Blatter would simply sue the placard-waver for unauthorised use of the Fifa imprimatur, but even his army of Zurich lawyers might struggle to persuade a court that demands for a functional transport system count as "ambush marketing". ...

See the whole story here, courtesy of The Guardian.

Kicking Back Comments: Absolutely brilliant article, worth reading every single word ... twice.

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