Thursday, January 9, 2014

Don't become the show

If your a geek like me the Consumer Electronics Show (CES) is a place to see the new and upcoming as well as hear from some of the sectors CEOs like Yahoos! Marissa Mayer.

During the show, Samsung had scheduled an unveiling of its new 105" Ultra HDTV, and contracted Michael Bay (see here for full credits), director extraordinaire, to MC the introduction, along with Samsung Executive VP Joe Stinziano.

Take a look at the video below to see the results.

Now, while this could be a discussion about preparation, which is what I personally believe caused this meltdown. Or a discussion about lateral thinking, which there was none here, as when asked the question what were your thoughts, he could have simply said that Transformers (the movie series he directs) would look *awesome* on this TV.

My comment is about Mr. Bay becoming the show, when that is the very last thing he should have done. Now, in this case I also don't believe that it was intentional, but none the less, based on some of the reports, talk is not about the TV, it is about the person. See Samsung's 4K HDTV Reveal Upstaged by Michael Bay Meltdown, as an example.

Being a good referee requires being visible only when necessary, and not making the show about you. Folks are there at all levels of The Game to watch the players, not the referee. Now there are times when the referee inadvertently gets more attention that they should, and I believe that the able is just such a case. When you discover this, work to become invisible again as soon as you can.

There are also cases for very short periods of time a referee must be the focus to take some energy out of the game, and serve as a check valve for some of that pressure.

There are however for more insidious cases however when a referee make The Game about themselves from start to finish. For me, such a referee does not serve The Game at all, only their own egos.

If your goal is to stroke your ego by being larger than The Game, my advise is to try a new line of work, because you will not last long as a referee.

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