Thursday, October 15, 2015

Good Guy Award: @DeAngeloRB

Charles LeClaire/USA TODAY Sports
So many of us have been touched by the ravages of cancer either ourselves, or through family or friends. In this modern age, there is no concept of "six degrees of separation" regarding this awful disease.

DeAngelo Williams, who is currently playing as a running back for the Steelers, was recently told by the NFL he was not allowed to wear pink all year (courtesy USA today) to both honor his mother who he lost to the disease, but also as a reminder to women that it is critical to get tested as early detection is key to many such cancers.

Where I really start to appreciate Mr. Williams is his persistence in keeping his real goals of wearing pink, not the marketing campaign the NFL performs annually to bolster its image. Mr. Williams is steadfast in his belief and has gone so far as to dye his hair and paint his nails pink as well as provide funding for women to get screened out of his own pocket.

No so much for the NFL in the moth of October where their behavior is nothing short of a pink clad scam. I offer the following:

Take a look here from an article from Jezebel:
"Since the program's inception four years ago, the NFL has raised $3 million for breast cancer. In 2009, the League made $8.5 billion. Last year, they made $9.5 billion. Commissioner Roger Goodell has set a revenue goal of $25 billion per year by the year 2027. A million per year out of between $8.5 and $9.5 billion in revenues? Pardon me while I don't slobber all over the NFL's pink-drenched marketing campaign."

Okay, that is one opinion ... here are a few others:

"In fact, the NFL's claim of 100 percent proceeds from auction and 100 percent proceeds from retail has translated to an average of just $1.1 million every year since they partnered with ACS six years ago. That's less than .01 percent of the approximately $10 billion the league made in revenue last year. And almost five times less than what ACS' other partners, such as Walgreens, manage to donate to the same program—a program that, again, gives zero dollars to cancer research."

"Approximately 8 percent of sales from pink NFL merchandise go toward cancer research, according to a report this week from Business Insider."

... and my personal favorite from Business Insider, "Is The NFL Profiting Off Of Breast Cancer?"

So from all of these it seems fairly clear that the NFL is actually profiting from the disease and while I thought my view of them could not get any dimmer, it just did.

Listen, I get why the NFL can't support having players wearing what they want all the time, it would descend an already morally challenged league into visual chaos. There are uniform standards to uphold and sponsors pay big money for their stuff to be seen. I understand.

All credit to Mr. Williams however in appropriately thumbing his nose at the NFL with changing his hair color to honor his mom and also staying within the "uniform standards." Where the NFL just pays lip service to a devastating disease and is indeed making a few bucks in the process, Mr. Williams to me gets a good guy award for letting his actions speak louder than any words the NFL propaganda machine is spouting.

No comments:

Post a Comment