Yawn

Fifa sponsors including Coca-Cola demand reform overview

Five sponsors of football's world governing body Fifa have written to its executive committee to demand "independent oversight" of reforms.

Fifa has been engulfed by allegations of corruption since US authorities indicted 14 officials this summer.

The letter was sent from Adidas, McDonald's, Coca-Cola, Visa and the Budweiser brewer Anheuser-Busch. ...

See the whole story here, courtesy of the BBC.

Kicking Back Comments: I am again reminded of one of my personal mantras, facta non verba, or deeds not words.

So far all we have seen from FIFA, which I expect at this point, is words. By now I would have expected more from the sponsors, even one. Clearly I was misguided in my thinking as sponsors like Coca-Cola are clearly apathetic to what FIFA is doing in places like Qatar, to name one.

It is truly all about the money folks and even the one entity (aside from UEFA) that can make a big impact on the World's Game, clearly wants none of it.